ARTUR VOGT

Highly motivated, results- driven and impact-focused professional with over 12 years of experience in marketing, customer relationship management, information technology, product development, customer experience design and project management. A creative soul with analytical mind operating at high level of technical proficiency. Ambitious problem-solver and curious innovator. A big fan of new technologies and digital transformation. An advocate of usability.

09/2019 – 08/2021
Functional Consultant & CRM Product Owner
University of East London

  • Played a key role in the delivery of a £3m CRM project that allowed over 300 staff members across 30 business units to improve their work efficiency and service quality.
  • Led the design and development of the Dynamics 365 CRM solution, Microsoft Marketing and Events, Student Portal as well as numerous extensions and integrations.
  • Equipped the university with tools needed to enhance customer experience, stimulate engagement, automate processes, consolidate siloed data and encourage collaboration.
  • Delivered a sophisticated end-to-end solution in a record-breaking time, working remotely during a global pandemic, up to the highest standard, on time and within budget.

09/2016 – 09/2019
Marketing Manager & CRM Product Owner
London Metropolitan University

  • Led the delivery of a £1.2m CRM project that enabled a customer-centric engagement strategy, which provided a significant boost to student conversion rates.
  • Designed a Dynamics 365 solution that significantly strengthened lead nurturing and allowed new institution-wide initiatives to be implemented, tracked and optimised.
  • Removed data silos through system integrations to create single source of truth and enable evidence-based decision-making and insight-driven strategy-building.
04/2013 – 09/2016
Marketing Director
Colordarcy Investment, London
  • Played a key role in the delivery of a £3m CRM project that allowed over 300 staff members across 30 business units to improve their work efficiency and service quality.
  • Led the design and development of the Dynamics 365 CRM solution, Microsoft Marketing and Events, Student Portal as well as numerous extensions and integrations.
  • Equipped the university with tools needed to enhance customer experience, stimulate engagement, automate processes, consolidate siloed data and encourage collaboration.
  • Delivered a sophisticated end-to-end solution in a record-breaking time, working remotely during a global pandemic, up to the highest standard, on time and within budget.
11/2011 – 02/2013
Head of Marketing
The Print Space, London
  • Played a key role in the delivery of a £3m CRM project that allowed over 300 staff members across 30 business units to improve their work efficiency and service quality.
  • Led the design and development of the Dynamics 365 CRM solution, Microsoft Marketing and Events, Student Portal as well as numerous extensions and integrations.
  • Equipped the university with tools needed to enhance customer experience, stimulate engagement, automate processes, consolidate siloed data and encourage collaboration.
  • Delivered a sophisticated end-to-end solution in a record-breaking time, working remotely during a global pandemic, up to the highest standard, on time and within budget.
Multi-Channel Marketing
  • Delivering systematic and efficient integrated marketing campaigns within budgets and timescales.
  • Influencing clients’ attitudes towards the brand through social proof, storytelling and emotional marketing.
  • End-to-end execution of digital and traditional marketing initiatives across owned, earned and paid media.
  • Building goal-oriented campaign automations with action-based pathways to personalise user journeys.
  • Managing a roster of digital and creative agencies to deliver effective PPC, TV & OOH campaigns.
  • Establishing metrics and carrying out rigorous testing to optimise campaign outcomes & maximise ROI.
CRM Projects
  • Building CRMs that address company goals, stakeholder objectives, user requirements & customer needs.
  • Turning visions into plans and plans into solutions that solve problems, educate and inspire action.
  • Managing agile projects through their entire life cycles in competitive and fast-moving environments.
  • Questioning project requirements to ensure the proposed solutions are sustainable and fit for purpose.
  • Mitigating risks, anticipating challenges and proposing workable solutions to fulfil deliverables on time.
  • Creating project roadmaps, epics and user stories that balance the requirements of multiple stakeholders.

Customer Experience Design

  • Injecting meaningful experiences into product and service packages in order to stimulate their desirability.
  • Enhancing client experiences by incorporating behavioural psychology into the customer journey.
  • Designing products and services that are accessible, usable, add value and deliver on their promises.
  • Refining buyer personas and optimising content strategy to answer questions before they are asked.
  • Conducting user experience testing to design intuitive digital interfaces that guide target audiences.
  • Ensuring consistency of online & offline client experience by streamlining cross-departmental processes.

Data Analysis and Reporting

  • Consolidating internal and external data to eliminate information silos and create a single customer view.
  • Attributing success and measuring the impact of client interactions to define optimal touchpoint maps.
  • Interrogating impact data to identify patterns, trends and anomalies that present growth opportunities.
  • Using qualitative data (observations, focus groups, case studies) to lay the groundwork for quantitative research.
  • Creating dashboards to visualise complex datasets and generate accurate, usable and actionable insight.
  • Producing reports to track the effectiveness of marketing and project management efforts.

Business Strategy Modelling

  • Leading the adaptation of marketing strategy based on client engagement and impact data.
  • Overcoming barriers to entry for new products and creating them for the existing ones to remain competitive.
  • Developing game plans to ensure short-term objectives and tactics are in line with long-term goals.
  • Identifying current and impending operational challenges and establishing action plans to tackle them.
  • Defining and refining unique selling propositions to ensure competitiveness and financial sustainability.
  • Negotiating deals and forming strategic partnerships to create new business development opportunities.

Management and Leadership

  • Creating a healthy and accommodating workplace culture that promotes inclusiveness and diversity.
  • Inspiring, motivating and empowering colleagues to do great things by finding the best in themselves.
  • Ensuring visions, ideas and goals are clearly communicated to internal and external stakeholders.
  • Coordinating forums, seminars and working groups to achieve cross-departmental service excellence.
  • Stimulating idea generation and driving innovation by organising regular brainstorming sessions.
  • Encouraging teamwork, providing feedback and helping colleagues overcome fear of failure.